Hi, I’m Andi
Crafting Digital
Experiences & Intuitive Products
Senior UI/UX Designer with 9+ years of experience specializing in user-centered design, prototyping, and design systems. Graduated from the University of Indonesia majoring in Computer Science.
Andi Sinaga
Senior UI/UX Designer
9+
Years Experience
20+
Completed Projects
Featured Projects
A selection of projects I’ve led or contributed to — spanning product design, UX research, and design systems.
Projects Highlight at Pashouses
Public website and internal mobile app featuring canvassing tracker and usability testing reports.
Nadi Refund System UX Case
Transforming traditional medical service refund workflows into a seamless semi-automated experience.
Project Highlight at Nadi
End-to-end medical e-commerce platform for purchasing over-the-counter and prescription medications.
MyPharma Prototype
Interactive high-fidelity prototyping and usability testing to validate user flows and stress points.
Mobile NLE Prototype
Nationwide logistics ecosystem app covering booking transactions and cargo documentation.
NLE Multi Destination UX Case
Solving complex multi-destination tracking and logistical data workflows in a government ecosystem.
Click any project card
Opens the design prototype in Figma
Work Experience
13+ years transforming complex business challenges into intuitive digital products, from early-stage ventures to telecom giants and enterprise IT operations.
UI/UX Designer
CurrentContract- Responsible for revamping MyTelkomsel App Onboarding flow and Homepage to drive higher user engagement and retention.
- Conduct in-depth market visits and qualitative user interviews to gather direct feedback from diverse user personas across Indonesia.
- Collaborate cross-functionally with Telkomsel stakeholders and engineering squads to ensure pixel-perfect design delivery.
UI/UX Designer
Full-time- Analyzed and architected complex ERP Application modules tailored to critical company business processes and workflows.
- Served as an associate developer to bridge design and technical implementation within the Odoo ERP Application framework.
- Standardized UI components for healthcare supply chain management and clinic operational software.
QA Manual Tester & Lead Designer
Freelance- Led end-to-end product design as Lead Designer for the HalalFi Blockchain platform, crafting compliant Web3 finance experiences.
- Executed manual QA test cases, bug tracking, and release quality verification for the iSafe application.
- Synthesized user testing results to iterate quickly on token transaction flows and secure authentication interfaces.
Senior Product Designer
Full-time- Owned end-to-end design implementation across both desktop web platforms and internal mobile applications (Canvassing Tracker, Point-of-Interest Search).
- Partnered with Product Managers and leadership to identify overlooked friction points, streamline prop-tech transactions, and elevate user experience.
- Led the design team, managed daily sprint tickets, and mentored junior designers through design critiques and reviews.
- Conducted on-ground usability testing sessions and published data-backed UX case studies for key stakeholders.
Senior UX Designer
Full-time- Spearheaded wireframing and low-fidelity prototypes for healthcare modules, notably 'My Pharma' medical e-commerce and digital refund automation.
- Facilitated usability testing to gain deep behavioral insights and eliminate cognitive overload in prescription verification workflows.
- Worked hands-on with front-end developers to ensure seamless interaction transitions and accessibility compliance.
Education & Qualifications
Formal computer science and engineering foundations underpinning my product design, systems thinking, and technical execution.
University of Indonesia
Computer Science
Comprehensive study in computer science theory, software engineering methodologies, data structures, algorithms, and human-computer interaction (HCI).
State Polytechnic of Jakarta
Telematika (Telecommunications & Informatics)
Hands-on technical engineering education bridging telecommunications hardware, computer networking, embedded logic, and network programming.
CEP CCIT FTUI
Software Engineering
Intensive software engineering curriculum by the Continuing Education Program - Center for Computing and Information Technology FTUI.
Skills & Expertise
Core competencies refined over 9+ years of shipping products that users love.
User Research
Conducting interviews, surveys, and usability studies to understand user needs and behaviors.
Wireframing
Creating low to high-fidelity wireframes that map user flows and information architecture.
Prototyping
Building interactive prototypes in Figma and Protopie to validate concepts and test interactions.
Design Systems
Developing scalable component libraries and design tokens for consistent product experiences.
Usability Testing
Planning and executing usability tests to identify pain points and optimize user experience.
Product Strategy
Aligning design decisions with business goals through data-driven insights and metrics.
My Design Process
Discover
User research, stakeholder interviews, competitive analysis, and market research.
Define
Synthesizing research into personas, journey maps, and design principles.
Design
Ideation, wireframing, visual design, and interactive prototyping.
Deliver
Usability testing, design handoff, and iteration based on feedback.
Let’s build something amazing together
Have a project in mind or want to discuss a collaboration? I’d love to hear from you.
andysinagaa@gmail.com
Location
Jakarta, Indonesia
Currently available for freelance projects, full-time roles, and design consulting. Let’s create something great together.